COOGEE PAVILION
Following the dramatic transformation by Merivale Group from its waning predecessor ‘The Beach Palace Hotel’, Coogee Pavilion has rapidly become one of Sydney’s top beachside destinations. With a variety of offerings to suit all ages, tastes and whims - the stylish venue manages to appease and appeal to the masses all-year-round. This end-to-end branding case study reflects 360 degree capabilities within the hospitality sector.
̌
LOGO. VISUAL IDENTITY. BRAND COLLATERAL.
The whale as a branding element was developed in hommage to Coogee Pavilion’s historic origin – Coogee Aquarium, est. 1889.*
Whimsical marine life, vintage details and nautical themes are reflected throughout the venues attentive styling and tonality.
*https://dictionaryofsydney.org/building/coogee_aquarium_and_swimming_baths
EXTERIOR SIGNAGE. TYPOGRAPHIC LOCK-UPS & DESIGN.
The bespoke exterior typography nods to historic general stores and vintage markets.
EXTERIOR SIGNAGE. TYPOGRAPHIC LOCK-UPS & DESIGN.
Signpainters Will Lynes & Co. bring the bespoke typography to life.
EXTERIOR SIGNAGE. TYPOGRAPHIC LOCK-UPS & DESIGN.
Signpainter Will Lynes & Co. bring the bespoke typography to life.
DESIGN & PRODUCTION.
Custom designed stand-up paddle boards engage the local community.
DESIGN & PRODUCTION.
Custom designed stand-up paddle boards engage the local community.
DESIGN & PRODUCTION.
PROMOTIONAL BRAND COLLATERAL.
Badge giveaways activate brand awareness and appeal to the younger demographic.
An illuminated whale literally brightens up this lounge space within the restaurant.
INTERIOR SIGNAGE. DESIGN & TYPOGRAPHY.
A friendly reminder some rules are meant to be followed in the venues Playroom area.
PLAYROOM AREA.
PLAYROOM AREA.
PROMOTIONAL BRAND COLLATERAL.
Always a fun takeaway for the little ones, these balloons activate brand awareness and smiles.
PROMOTIONAL BRAND COLLATERAL.
Will you accept this flower? We launched our new Takeaway menu with flowers & flyers.
EXTERIOR SIGNAGE.
Even your beloved 4-legged furry friends are welcome at Coogee Pavilion. FREE dog parking.
EXTERIOR SIGNAGE. DESIGN.
CREATIVE COLLABS & CREDITS
—
STUDIO Merivale
ROLE Art Director / Lead Creative
Logo. Business Cards. Exterior Typography and Signage. Environmental Signage. Promotional Materials. Digital Assets.
Stand-Up Paddle Board Design. Tab Cards. Wine Glasses. Flags. Beach Towels. Activations.
CLIENT Merivale / Justin & Bettina Hemmes
CREATIVE DIRECTOR Di Walker
ARCHITECT Kelvin Ho of Akin Atelier
INTERIOR STYLISTS Amanda Talbot of Studio Snoop; Sophie Thé
SIGNPAINTER Will Lynes of Lynes & Co.
