HER.
Tasked by Founders Tuyen Nguyen and Michael Lim – branding Australian swimwear Her. the label (est. 2014) was a practice of minimalism and elegant simplicity. Her. the label’s clean lines have since expanded its signature swim range to include ready-to-wear and relaunched as HER LINE. Carefully considered fabrics and quality construction reflect the timelessness and tactility of her.
LOGO. CREATIVE CONSULTING.
LAUNCH CAMPAIGN.
Photographs by Margaret Zhang.
LAUNCH CAMPAIGN.
Photographs by Margaret Zhang.
WEBSITE UI.
Founder Tuyen Nguyen and model.
SWING TAG DESIGN.
SWING TAG DESIGN.
GARMENT TAG DESIGN.
SWING TAG DESIGN.
CREATIVE COLLABS & CREDITS
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STUDIO Jessie Clear of CL—R Collective
ROLE Branding. Creative Consulting. Website UI. Garment Labels & Hang Tags. EDMs.
CLIENT Her. the Label (now her-line.com)
FOUNDERS Tuyen Nguyen & Michael Lim
CAMPAIGN LAUNCH PHOTOGRAPHY by Margaret Zhang
PRODUCT SHOTS figtny.com
