VAN GOGH ALIVE

The M Agency pivoted during the global pandemic and launched M-Live — quickly building the all-star core Production, Creative, PR, Media and Marketing teams that brought Van Gogh Alive to Sydney for its coveted Australian Premiere. The COVID-Safe event exceeded partner expectations and achieved record ticket sales with over 300,000 attendees during its short 3-month season. The immersive multi-sensory experience provided reprieve and hope during a time that saw the entertainment industry among many other sectors at a standstill.

VAN GOGH ALIVE THE EXPERIENCE

Photograph by Ken Leanfore

VAN GOGH ALIVE THE EXPERIENCE

VAN GOGH’S VILLAGE

The bespoke styled greenhouses inspired by Van Gogh’s most famous works: Café de Paris, Almond Blossoms, Sunflowers and The Starry Night — offered visitors tailored food & beverage packages to enjoy pre or post the experience.

VAN GOGH’S VILLAGE

SUNFLOWER ACTIVATION

This backlit Sunflower activation rapidly came together in under two weeks thanks to Bailey, Leif, George & Govinda.

CREATIVE COLLABS & CREDITS
—
AGENCY The M Agency / M-Live
ROLE Head of Creative / Creative Director
Collaborated with the core Marketing, Production, Media, Operations, PR and Social teams to lead and oversee the Creative delivery of all digital and print launch and marketing collateral, OOH, TVCs and signage. Directed, facilitated and oversaw the activations, styling and website design and development which rapidly came together in a matter of weeks.

CEO THE M AGENCY / M-LIVE Emma Triggs
MARKETING DIRECTOR Colleen Kanzora
COPY & CONTENT STRATEGY Freya Lombardo
MEDIA Dave Bostelman / Casey Cameron / Kate Farquharson
SOCIAL Sandy Pham / Ruby Valentine
MOTION Harry Chambers
PRINT & DIGITAL Lisa Loxley
VAN GOGH’S VILLAGE STYLIST Sophie Thé of Blue by Name
PHOTOGRAPHERS Ken Leanfore / Pat Stevenson
VIDEOGRAPHY Tom Robinson Films

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